Why choose Germany for MICE
Germany is located in the center of Europe. Many historical highlights and UNESCO cultural heritage points invite to explore. From the castles in Bavaria to the hip and trendy city of Berlin, many places are full of history and sights. Beautiful landscapes with their rural tradition and romantic castles compete with buzzling cities and international festivals. Culinaric delights can be found in every region and renowned wine production are worth a visit – and a taste! Made in Germany stands for it all!
Top highlights for MICE in Germany
Munich
Beer, FC Bayern and BMWMunich is located near the Bavarian Alps on the banks of the Isar River. Here, big-city flair meets rural charm: Alpine tradition and Mediterranean vibrancy, art treasures and high-tech innovation, beer gardens and opera. Full of sights and monuments that bear witness to its proud history, the city is also known for the annual Oktoberfest, BMW cars, the historic Olympic grounds and FC Bayern Munich.
Berlin
City of freedomBerlin, the multicultural capital of Germany, is one of the most influential centers of European politics and culture. Besides its lively, relaxed life and trendy appearance, Berlin also stands for historical sights, modern history and political change! Explore world-famous sights, such as the Brandenburg Gate, the Reichstag or Checkpoint Charly, or take a look into the eventful past in the numerous museums. Berlin offers endless possibilities for activities and events!
Rheingau
Home of the RieslingThe Rheingau, located west of Frankfurt on the river Rhine, is one of the most important wine-growing regions in Germany. The mild and sunny climate and soils offer the best conditions for a good Riesling – the tasty white wine from the region, which is known worldwide. The cultural landscape is characterized by romantic vineyards, picturesque small villages, castles, palaces and monasteries, where long ago the monks began to grow grapes. The most famous is the Eberbach Monastery, which impresses with its medieval architecture.
Hamburg
Hamburg’s cityscape is characterized by its close connection to the water. Because of its harbor, the city is also called the gateway to the world. Hafencity is home to the Elbphilharmonie, an architectural highlight, and the Speicherstadt, the largest historic warehouse complex in the world. The famous Reeperbahn is a very popular nightlife with a lot of pubs and clubs.
Cologne & Dusseldorf
The two rival cities have a lot in common – famous beer, the carnival and the neighboring location on the river Rhine. In Cologne, the famous Cologne Cathedral is the city’s most important landmark, a masterpiece of Gothic architecture. Düsseldorf is known for its old town, which is called the “longest bar in the world,” and a mecca for fashionistas.
Frankfurt
The city is characterized by a mixture of modernity and tradition. Above all, skyscrapers housing international banks give the city its name “Mainhatten”. And right next to it, the old Frankfurt neighborhoods such as Sachsenhausen or the rebuilt Römer City Hall show the traditional Frankfurt. Here you can enjoy typical German food and the local apple wine in cozy pubs and inns.
A great journey should leave two things behind: memories for the travellers, and a positive footprint for the destination.
Discover Germany
Crafting special journeys
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