Why choose Armenia for Premium Leisure

The hidden track
Updated 16 July 2026
Premium Leisure in Europe

Armenia, nestled at the crossroads of East and West, is a small but charming country celebrated for its rich history and stunning landscapes. Armenia captivates with its majestic mountains, ancient historical sites and warm local hospitality. Known for being the first country to adopt Christianity back in 301, its breathtaking landscapes feature ancient monasteries and churches, some of which are recognized as a part of UNESCO world heritage sites.

Highlights

Top highlights for Premium Leisure in Armenia

  • The country's spiritual center

    Etchmiadzin

    The country's spiritual center

    Etchmiadzin is a vital part of Armenia's identity, serving as the religious heart of the country. The Etchmiadzin Cathedral, among the world's oldest, symbolizes Armenia's deep-rooted faith, dating back to the 4th century. Home to the Catholicos of All Armenians, it's a spiritual hub for the Armenian Apostolic Church. Recognized by UNESCO, Etchmiadzin welcomes pilgrims and visitors, offering insight into Armenia's rich religious heritage and architectural marvels.

  • Ancient city, modern charm

    Yerevan

    Ancient city, modern charm

    Yerevan, the capital city of Armenia, holds the distinction of being one of the oldest continuously inhabited cities in the world. With a history spanning over 2,800 years, Yerevan has transformed over time while preserving its unique characteristics. Being delightful blend of old and new, it reflects its deep history and vibrant culture in its diverse architecture, cherished traditions, and lively atmosphere.

  • Embarking on a journey of flavor

    Wine

    Embarking on a journey of flavor

    Armenia's wine culture is steeped in history, tracing back to 6100 B.C., as evidenced by the remarkable Areni Cave discovery. This archaeological gem unearthed one of the world's oldest wineries, highlighting Armenia's ancient winemaking tradition. The country's diverse terroir, ranging from mountainous landscapes to fertile valleys, creates ideal conditions for grape cultivation. Armenia's winemaking culture is a testament to its enduring heritage and commitment to excellence.

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