Why choose South Africa for MICE

Land of stunning beauty and contrast
Updated 31 July 2026
MICE in Africa

Recognised as one of the world’s most diverse and beautiful countries, South Africa caters to all tastes: from mountains like Table Mountain and the majestic Drakensberg to pristine beaches along the 3000 km coastline and from the dry Karoo desert regions to the lush fynbos of the Cape Floral Kingdom. South Africa is home to a wealth of wildlife, excellent weather and friendly people.

Highlights

Top highlights for MICE in South Africa

  • The jewel gateway city to Southern Africa

    Cape Town

    The jewel gateway city to Southern Africa

    Offering a fascinating mosaic of cultures, cuisines, languages and landscapes, there’s no place quite like Cape Town. The city is crowned by Table Mountain National Park and surrounded by pristine white beaches and vine-covered valleys. Frequently featured as one of the world’s top holiday destinations, the city offers a unique combination of spectacular scenery, cosmopolitan glitz and historic significance.

  • Playground of the legendary big 5

    Kruger National Park

    Playground of the legendary big 5

    South Africa’s flagship national park, Kruger, is the largest game reserve in the country. It covers 2 million hectares of land dedicated to wildlife conservation. Ranking as one of the best game parks for Big 5 safaris in Africa, Kruger National Park is a self-drive safari destination with excellent infrastructure including picnic sites, rest camps, waterholes and hides.

  • Taste the local culture

    Cape Malay Cuisine

    Taste the local culture

    Originating in Cape Town, Cape Malay cuisine is a delightful fusion of flavors that evolved from the culinary traditions of the Cape Town region, shaped by the influences of Malaysian, Indonesian, and Indian immigrants. This unique culinary style is characterized by a harmonious blend of aromatic spices, sweet and savory notes, and a rich cultural tapestry. It uses aromatic spices like cloves, nutmeg, cinnamon, coriander, and herbs for a fruity, mild fragrance and flavour food profile. Typical dishes include traditional bobotie, breyani, and an array of curries and samosas.

Discover South Africa

Making a difference

Crafting special journeys

  • Partner

    DIAMOND TRAVEL offers more than 20 years’ experience in Incentive and Event Management across southern Africa. We have all the professionalism, expertise and creativity needed to make your MICE programme a success. Our broad, ever expanding, international clientele is a testament to our exceptional service offering of rewarding travel experiences and exciting events spanning the southern bend of Africa.

    DIAMOND TRAVEL offers a wide range of travel services tailored to your needs. Southern Africa is our playground and with our passion and expertise, we’re excited to share our love for this uniquely diverse and fascinating part of the world.

Other destinations in Africa