Why choose Wales for MICE

Rich in history and outstanding scenery
Updated 16 July 2026
MICE in Europe

From the vibrant Cardiff to the historic streets of Aberystwyth, cities in Wales have the best sightseeing for all to enjoy. Wales’s culture is vibrant, boasting a rich heritage of music, folklore and history to be sampled in its pubs, museums and castles. In many towns and villages, locals speak Welsh, as well as English. The small population of just over 3 million people means the beautiful countryside is unspoilt.

Highlights

Top highlights for MICE in Wales

  • The hub of Welsh sporting events and culture

    Cardiff

    The hub of Welsh sporting events and culture

    The Capital of Wales, Cardiff city, offers an incredible range of unique attractions, with top-class entertainment, quality shopping and markets – all within walking distance. Innovative architecture sitting alongside historic buildings and Cardiff Bay, the city offers entertainment for everyone. It is rich in ancient history, sporting excitement, romantic ambience, eclectic culture and ‘out of this world’ activities, making it the perfect holiday destination for families, couples and groups.

  • The most ruggedly action-packed bit of Wales

    Snowdonia

    The most ruggedly action-packed bit of Wales

    Snowdonia is the outdoor adventure capital of North Wales. It offers a wide choice of quality accommodation, attractions and activities for you to discover; castles, narrow-gauge railways, golf, cycling, walking, award-winning beaches, the Wales Coast Path, World Heritage Sites, Areas of Outstanding Natural Beauty and the Heritage Coast.

  • Carved out in the ice age

    Brecon Beacons National Park

    Carved out in the ice age

    From the depths of its limestone caves to the grandeur of Pen y Fan and Cribyn – its highest peaks – there’s plenty to explore in this gem of a national park. By day, there are moorlands, trails and towns to discover, while by night, you can feast your eyes on the stars. Rolling green landscapes? Waterfalls? Characterful towns and a tranquil canal? They’re all here, like a grab-bag of rural highlights.

Making a difference

Crafting special journeys

  • Partner

    Cashel Travel is an incoming tour operator and DMC with its head office in Edinburgh, offices in London, Manchester, and representation in Ireland. Handling over 20,000 international clients annually, they look after incentive groups, conferences, group tours, and individuals. They pride themselves on their expertise at organising customised tour packages that offer much more than those you can get ‘off the shelf’. They are more than happy to help with any request – the more unusual or challenging the better. They are one of the most respected companies in the business with a staff of multilingual travel experts who, between them, have many years experience working in UK and Irish tourism.

Other destinations in Europe