Why choose Iceland for MICE

Land of fire and ice
Updated 31 July 2026
MICE in Europe

Iceland is a country full of glaciers, volcanoes, ice caves, thermal pools, lava fields and rugged, wild open spaces. It offers opportunities of cultural immersion with its strong local traditions of culinary specialties and crafts. It lets visitors experience challenging land and sea adventures: from superjeeps to explore its wilderness, snowmobiles to travel across vast glaciers and sailboats to get up close to whales and dolphins.

Highlights

Top highlights for MICE in Iceland

  • Aurora borealis

    Northern Lights

    Aurora borealis

    Iceland is one of the top destinations to witness the Northern Lights, or “Aurora borealis”. The Northern Lights are a mind blowing natural phenomenon, where the night sky lights up in a magical green colour. Watching the “Green Lady” dance really is a once in a lifetime experience.

  • City slickers

    Reykjavik

    City slickers

    Reykjavik is small but always buzzing with energy and creativity. There are many museums, art galleries, independent shops and interesting restaurants for you to enjoy and the nightlife and the music scene are also very exciting. Visit the Hallgrimskirkja (the biggest and very modern church of Reykjavik) or admire the architecture of the Harpa: Reykjavik truly is a unique destination.

  • The Blue Lagoon

    Hot springs

    The Blue Lagoon

    Iceland offers many different geothermal hot springs. The most famous hot spring is the “Blue Lagoon” which is spectacular with its milky white water. You can also opt for a smaller and more private hot spring that local Icelanders frequent or visit a truly rustic and remote hot spring in the middle of nature.

  • Luxury Retreat

    VIP meetings require a luxurious & unique touch – something where Boutique DMC excels. Iceland offers a variety of chic & luxurious hotels, some of the world’s best chefs & restaurants and an array of “Wow!” experiences.

  • Helicopter Tours

    Helicopter tours are a luxurious way to explore the stunning & dramatic scenery of Iceland. Experience aerial views of glaciers, jagged coastlines with black sand & unique formations, a geothermal Geysir, volcanoes, lava & waterfalls.

  • Eco Warrior

    Iceland is a wonderful Eco location to concentrate on all things “Eco, Ethical & Green”. A very large percentage of energy production in Iceland comes from hydropower and geothermal power and most hotels & restaurants have a strong focus on using local produce and sustainability.

Discover Iceland

Making a difference

Crafting special journeys

  • Partner

    Boutique DMC is based in Reykjavik, Iceland and offers the best quality service for both the MICE and Leisure Travel tourism markets. Their team of Travel Industry professionals from around the world has extensive experience in designing and operating Incentive Groups, Meetings, Conferences and Events as well as Luxury & Specialist Tailor-made FIT and group services. They understand the need for innovation, full understanding of client requirements and needs, safety, precision operation and creating trips of a lifetime that create long lasting memories.

Other destinations in Europe